Week 11: Diplomacy 2

rash and overreacting to claim that South Korea’s current cultural strategy underlies in cultural imperialism. There is no denying that cultural products of South Korea are quite the rage in Asia, especially in South-East Asian countries. However, the enthusiasm of the South-East Asian audience and South Korean manufacturers are equally balanced out. There is no coercion, market monopolization nor the force feeding on Korea’s part.  On the contrary, it can be said the rising popularity of South Korean movies and dramas are keeping the worldwide domination of Hollywood in check. The cultural lifestyle, plots, and fashion and such depicted in Korean dramas and movies are different from what South-East Asian audiences are used to which is why they are actively copying what is shown in dramas and wanting more Korean products. To accuse South Korea of attempting cultural materialization is to accuse the receiving audience of obediently succumbing to the Korean wave which is not the case.

Advertisements

답글 남기기

아래 항목을 채우거나 오른쪽 아이콘 중 하나를 클릭하여 로그 인 하세요:

WordPress.com 로고

WordPress.com의 계정을 사용하여 댓글을 남깁니다. 로그아웃 / 변경 )

Twitter 사진

Twitter의 계정을 사용하여 댓글을 남깁니다. 로그아웃 / 변경 )

Facebook 사진

Facebook의 계정을 사용하여 댓글을 남깁니다. 로그아웃 / 변경 )

Google+ photo

Google+의 계정을 사용하여 댓글을 남깁니다. 로그아웃 / 변경 )

%s에 연결하는 중